. >> after last year's housing bust, schaefer and his partner, steve weissman, don't build houses anymore. instead, they are building their website. >> we made this huge shift in our whole philosophy how we were going to survive as a business. we changed from selling houses to selling plans and workshops and books to the do it yourself market. >> they are not alone. >> i started the blog more as a hobby than anything. >> ken gridswold started blogging for profit when he was laid off last year. >> i took that opportunity to spend more time learning more about blogging. >> there are lots of ways to make money with a blog. often, they are not tied directly to the blog itself. >> through their blogs with small scale living, these four have become friends. today, they have gathered at schaefer's bungalow to exchange advice on modernizing their blogs. >> the e-mail you sent me the other day about ewords. >> that was hilarious. >> they say the easiest way to start is with google-supplied adds. each time a blog visitor clicks on an ad, google's advertisers pay the blogger a small fee. >> you don'
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